Here's a confession for you. Some copywriters are douche bags. Like every other single sector in society, 'some' people are just generally awful.
The other day I was casually scrolling through pictures of dogs, Stranger Things theories and political turmoil on Twitter and found a fairly common occurrence.
No, it wasn't a J.K Rowling tweet I whole-heartedly agree with. That was after.
Me: Oh look, it's a group of copywriters sneering at the copy used in an advert again *chomps on bagel*
This sentiment isn't just restricted to Twitter. I've seen it in numerous Facebook groups for copywriters. After a while, it just gets tiresome. We can learn about writing without having to point at stuff 'we think' is bad. It puts people off sharing their work too.
I've seen lots of copywriters who love to drag others down and criticise people's work. Don't get me wrong, you can critique people's work, but why do you need to do it on a public forum like Twitter? The only reason I can see is to get everyone else to pile in on your observation too for those all-precious likes *VALIDATE ME PLZ*
You don't have to be Oscar Wilde or Jane Austen.
And the thing about copy and advertising is that by its nature, it's subjective. Writing is a personal act. I can think back to when I've written something that hasn't generated the feedback I'd hoped for. It feels shit and that's in a private conversation - to think about seeing your copy torn to pieces by keyboard scholars on Twitter would be too much for my psyche.
For me, being a copywriter requires me to be empathetic and able to think from different perspectives and put myself in the customer's shoes. So, why can't people think about other writer's feelings before they open a can of whoopass?
You do get grammar pedants too. I get it, good grammar should be pretty much guaranteed with copywriters, but abiding to obscure grammatical principles doesn't really interest the average Jane. Piling in on writers that have committed a cardinal grammatical sin is just one big pen waggling exercise.
Language changes and evolves and being really restrictive with principles means that we discourage creativity from people that don't know their arse from their conjunctions. But I guess some copywriters want to pull up the ladder and leave a small circle of really boring dinner party guests at the top.
*frantically checks grammar before posting*