You've got one. I've got one. We've all got one (apart from Father Paul Stone from Father Ted). Yep, I'm talking about a personality.
There are so many ways that you can bring personality-driven copy into your brand's marketing strategy. Even basic stuff like making your copy more conversational.
The first rule? Write how you speak. Keep out the 'errmms' and 'ummms' and try to recreate a natural, easy-going tone of voice.
Try reading your copy out loud and if you sound like a darlek or a corporate instruction video then try changing your language around...or should I say exterminate (sorry) unnecessary words.
Using simple, clear language makes your brand sound accessible. Lofty, complex syntax might sound impressive in a dissertation, but most people just want to know what your brand's all about. If potential customers can't tell quickly what you do and what you're offering then they'll move on.
Conversational, personality-driven copy and content works really well with social media marketing. Social media platforms are fast-paced and relaxed. They give your brand the chance to let your hair down and engage with customers.
The people behind your brand can be your best asset, so let them have a bit of fun on social media and create blog posts and copy that captures the imagination, or raises a chuckle.
My most majestic, important and influential tip is to hire a freelance creative copywriter from Coventry called Laura Cooper to get involved and write your own personality-driven copy. I mean, it's really the only alternative. It's an alternative fact.
Get in touch: firstname.lastname@example.org