Well, I’m a massive hypocrite. No not about that thing, but look back on some of my earlier posts and you’ll find me waxing lyrical about blogging regularly…cue absolutely no posts for years.

What better time to re-boot than 2021, I mean there’s a lot to say…*gestures to everything*.

Blogging is still a very effective way to get some messages out to audiences. Whether that’s to your customers, giving them extra detail about how to make the most out of a product or some background info on one of its best features. Or pivoting towards others in your industry and dazzling them with your unique insight and sharing tips.

And do you know what, after a year of absolute bonkers-ness, giving some updates about where your business is and how you’re adapting is interesting to your audience and can feel good too.

Being authentic has become a bit of an Instagram horizon scene cliché, but break it down and all it means is being honest and showing some personality. I can’t think of a better time to do that, open up and let’s all muddle through together…time for the Disney power ballad to begin I think.

So, get writing, get blogging…or get me to do it.