CHATGPT REQUIRES EFFORT

So, you’ve got ChatGPT in your toolkit. It’s like having your own personal writing pal who’s ready to churn out text at your command. Blogs, emails, reports— , ChatGPT can have a bash. But even with AI as advanced as ChatGPT at your fingertips, you’re going to need to check content, edit and brush up on what it’s written.

Give credit where credit is due. ChatGPT is a game-changer. It’s like the Swiss Army knife of writing tools. Need a poem about cheese? Done. A detailed explanation of quantum physics in layman's terms? No problem. An epic saga of a space-faring octopus? Oddly specific, but yes it can! However, even with all this capability, AI obviously is not and will never be human. Just like if you worked with a copywriter, you’d be checking content before publishing - it’s no different with ChatGPT, so it doesn’t entirely take away that effort. Rather than getting rid of the need for writers, getting them to work with AI is a much more realistic solution.

Personality and Voice

Your voice, your brand’s personality, those quirky little nuances that make your writing distinctly you—ChatGPT can mimic styles, but infusing that genuine, authentic vibe? That’s a human job. A skilled editor can tweak and twist those sentences to make sure the text sounds like it came from you, not from a robot who thinks it knows what Friday feels like.

Context Is King

ChatGPT is smart, but it doesn’t always get the context. It can produce content that’s technically accurate but might miss the mark on relevance. Ever asked someone a question, and their answer, while correct, felt like it came from left field? That’s what we’re talking about. A human editor can ensure that the content not only answers the question but does so in a way that makes sense to your audience.

The Devil’s in the Details

Grammar, spelling, punctuation—the trifecta of writing that even seasoned writers can slip up on. ChatGPT is pretty good with these, but it’s not infallible. It might miss that comma that changes the entire meaning of your sentence or use a word that’s almost right but not quite. Human editors are like detectives for these kinds of things, sniffing out errors that could make your text less polished.

Tone and Sensitivity

This is a biggie. ChatGPT doesn’t always grasp the subtleties of tone or the complexities of sensitive topics. What's intended as light-hearted could come off as flippant, or an attempt at neutrality could seem biased. Human editors can read between the lines, ensuring the tone is just right and that content is respectful and inclusive.

Creativity and Innovation

While ChatGPT can generate ideas, humans are the masters of creativity and innovation. An editor can take the seeds of an idea and grow them into something truly original and engaging. They can add those sparks of creativity that AI might not come up with on its own, transforming good content into great content.

So, where does that leave us? Yes, ChatGPT is an incredible tool that’s changing the game for writers, businesses, and content creators across the globe. But it’s not a solo act and copywriters can turn AI-generated content into something that resonates on a human level.

In the end, combining the efficiency and capability of ChatGPT with the insight, creativity, and expertise of a human editor is like having the best of both worlds. You get content that’s not only quick and accurate but also polished, personal, and genuinely engaging. So, before you consider your next piece of AI-generated content finished, remember: a quick once-over by a human editor can make all the difference. It’s the secret sauce to making sure your content isn’t just read but felt, remembered, and acted upon.

Get in touch for a healthy combo of cynical human and superpowered AI.

Building a Business and Being Neurodiverse

Building a business is hard out there, for a whole host of weird and wacky reasons and it takes creativity, perseverance, and strategic thinking to respond to the challenges you’ll face. When you’re neurodiverse, this path can feel even trickier, but also presents a way to use your unique perspectives for success.

Neurodiversity

Neurodiversity is an umbrella term that includes conditions like Autism Spectrum Disorder (ASD), Attention Deficit Hyperactivity Disorder (ADHD), Dyslexia, and others. People who are neurodiverse often experience the world differently, with these differences manifesting in both challenges and strengths in a business setting.

Challenges

1. Sensory Sensitivities: people with sensory sensitivities might find typical business environments overwhelming, affecting their focus and productivity.

2. Social Interaction: Networking and team management, crucial aspects of business, can be daunting due to difficulties in social cues and communication.

3. Routine and Structure: The unpredictable nature of starting and running a business might clash with the need for routine and structure common among neurodiverse individuals.

4. Executive Functioning: Tasks that require organisation, prioritisation, and multitasking might pose significant challenges, impacting decision-making and strategic planning.

Neurodiverse people often bring unique strengths to their businesses, such as remarkable focus in areas of interest, outside-the-box problem-solving skills, and a unique way of looking at things that can lead to creative business solutions.

The Case for ‘Getting someone else to do it’

Doing everything needed to run a business is incredibly hard work, on top of doing the actual thing you’re selling! Hiring someone to write blogs and copy for you can be a wise move and can take one thing off the to-do list.

1. Consistency and Quality

Professional writers can ensure that your business's messaging is consistent and of high quality. They can adapt to your brand's voice, ensuring that your content resonates with your target audience while maintaining a professional standard.

2. Time and Energy Efficiency

Delegating writing tasks frees up time and energy that can be better spent on areas of the business where you excel or prefer to focus on…which is why you went into business in the first place, right? For neurodiverse entrepreneurs, this can mean dedicating more time to creative or strategic aspects of the business, where unique perspectives can be most valuable.

3. Expertise in Engagement and SEO

Professional writers understand how to engage audiences and are skilled in SEO practices. This expertise means your content will not only captivate your audience but also improve your online visibility, driving more traffic to your website.

4. Reducing Stress and Overwhelm

Managing a business involves juggling everything all at once, which can be overwhelming, particularly for individuals with ADHD or anxiety. Outsourcing tasks like writing can reduce this feeling of being overwhelmed, allowing you to focus more on well-being and the aspects of the business that align with your strengths.

5. Enhancing Communication Skills

Collaborating with professional writers can also serve as a learning opportunity, improving your own communication skills. By working closely with writers, you can gain insights into effective communication strategies, storytelling, and branding.

strengths

Neurodiverse business owners bring invaluable diversity of thought and innovation to not only the business world, but everywhere else too. While the journey may present unique challenges, leveraging the strengths that come with neurodiversity and recognising when to delegate tasks like writing can be key to building a successful and sustainable business.